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Prime Roots is on a mission to provide a better cut of meat for every type of eater. Rooted in koji, we’re able to replicate the taste and texture of meat without any of the environmental costs of animal proteins. The work of the team has been featured in the Wall Street Journal, New York Times, Fast Company, and Food & Wine. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors as Blue Bottle Coffee and Sweetgreen.