Resolve Biosciences is launching the next era in single-cell spatial analysis. The company’s pioneering Molecular Cartography™ technology enables scientists to gain new insights based on the highest-resolution view of subcellular gene expression activity. Unlike current approaches, Resolve’s platform provides the required sensitivity, specificity, and workflow convenience to elucidate the cell’s complex transcriptional landscape. Scientists are able to detect individual transcripts and rare signals to interpret fundamental biology and rapidly advance the understanding of complex biological questions in critical fields such as oncology, neuroscience, and infectious disease. Resolve Biosciences is privately held and headquartered in Monheim, Germany. The company is now actively recruiting talented scientists and business professionals and is planning on opening an office in the Bay Area in the United States in early 2021. For additional information, visit www.resolve-biosciences.com.
As the Website Manager, you will define and drive our global website strategy. You will craft digital experiences across web, email, chat, and mobile that guide users throughout their journey, and modernize our marketing technology & processes ecosystem. You will partner with the marketing applications and design, to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption.
The role is based in either our San Jose, CA or Monheim, Germany office but will need to effectively work globally. This role reports to the Commercial Marketing Leader.
Own the upgrade and modernization of the corporate website to support end to end customer lifecycle management objective right from brand awareness to demand generation and reputation management.
Advocate for the end-user and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards company objectives.
Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture.
Ensure worldwide compliance with GDPR and other data privacy regulations
Develop a perspective on the Marketing Technology landscape and lead evaluations for vendor selection, including translating business requirements into technical specifications.
Maintains marketing automation with CRM and assists in the integration of additional platforms to improve consumer targeting, messaging, and results measurement
Coordinate digital technology projects within and across departments and with outside; collaborate globally with peers on localization needs to help drive business in supported global regions.
Own, analyze and communicate results including key performance metrics, page level performance, and behavior of users across their customer journey to identify areas of improvement.
Strong communication, project management, team management and interpersonal skills.
Proven knowledge of website structure & design & release strategies and workflow models, as well as deep domain knowledge across digital journeys and how they align to the digital channels
Demonstrated creative and strategic thinking
Proven, hands-on experience building and maintaining global websites
Data-driven approach to continuous improvement
Knowledge of UX and SEO best practices
Education and Experience:
B.A. in Marketing, Business, or science related field, M.B.A. preferred
3-5 years of experience managing, evolving, and optimizing B2B Websites, Digital (Chat, Video, A-B Testing, Conversion rate optimization, SEO) and marketing technology implementation experience, i.e. Content Management Systems (CMS), and Customer Relationship Management (CRM), Marketing Automation Platform (MAP)